“The Ben 10 prototype, the first game to use the PlayStation 3’s built-in browser, was such a hit that the network expects to commercialize the technology, which it calls a “megaseries,” for some yet-unnamed assets by year-end. “We look at this as an amazing new content window for distribution,” said Ross Cox, senior director for entertainment products at Cartoon Network New Media.”
Though the article calls it a game, it’s better to think of it as an experience. You can play a pure game, watch a show, or “play” a show. There is a reinforcement loop that exists between your actions in the game and the show.Thanks Leif for point the article out.