Project: Adult Swim Video Application
Adult Swim Fix is the proper name for the Adult Swim video application and it is not new. However, as of last week it does have a new video format. It has been switched to the most popular format on the web, Flash.Anyone who is familiar with the application can see that it looks exactly the same. Well, point blank, that is because it is. You see when I wrote it (as well as the Cartoon Video and Toonami players which are still WM), I wrote the player to be format agnostic. When they play video, they have no clue of what the video is, just that it is video. The players are set up where their playback can be changed in a one line reference switch to: Windows Media Streaming, Windows Media Progressive, Quicktime Progressive, Flash Streaming, or Flash Progressive. The rest of the application logic remains the same including the ad serving, tracking, service request, etc.Why did I do this? I did it so that the application could be adapted for variant uses, and more importantly, I did it to make choice a very simple option. I first had to convince the machine that video on the web is a good idea and work within their comfort zone. In the same breathe, I wanted to make it easy enough for them to move from their comfort zone to an area where they can form advances. It was all strategic and done in the best interests of the companies using the player.All said, the Fix Flash conversion was step A. Right now I consider it a “ghetto player” comparable to the likes of those like Brightcove. Not that it, or they are not good, but the focus in the wrong place and not on the users. I intend to do better, a lot better, I just needed to open the doors first ;).If anyone is interested, I’ll be briefly touching on Adult Swim Fix, SuperDeluxe, and other video projects in my presentation at FITC in April.
February 20th, 2007 at 6:54 am
[...] I have had a strategy that I employed this year to overcome this. By slowly introducing video to some companies and helping them understand it, I first used this to get their video out there, then used that to change their technologies, and I’m now using it to open doors for my ideas. I would be lying if I didn’t say that without YouTube scaring the pants off them, they probably would have held tight to their beliefs of protecting and not releasing their content. To that all I can say is, thanks YouTube. [...]
January 10th, 2008 at 5:36 pm
[...] and helping them understand it, I first used this to get their video out there, then used that to change their technologies, and I’m now using it to open doors for my ideas. I would be lying if I didn’t say that [...]
March 25th, 2008 at 5:45 am
[...] video delivery platform in this day and time, but they stepped out of the dark ages yesterday. Just like Adult Swim, it was a matter of just encoding all the videos to FLV and switching the playback for their [...]