Project: Turner’s SuperDeluxe Video Player
As of Wednesday January 17, 2007, Turner Broadcasting’s new comedy broadband site, SuperDeluxe, is alive and well. The project is a YouTube of sorts, but with highlighted content (right now coming from professionals). It’s an interesting approach because it is very niche, focusing on comedy and putting an editorial voice around it. Though it has a community aspect, it is not striving to be a YouTube or MySpace, instead it strives to be what it is, comedy. In a time where increasingly we are overwhelmed with mass amounts of contents, having to sift and search through everything, an organized niche provides a place to find something of particular interest.
I’m personally interested to see how it does, as I had the privilege of working on it. You see, the flashy little video player, the code running it is courtesy of yours truely. I was the video player code monkey and consulted at a high level on the project. Luckily for me, I was actually able to enlist the creative director Todd Dominey (aka the DOM father), to get his hands dirty and design the player. Needless to say, I’m pretty happy with how it came out. The design, ui feedback, ad model, and tracking all seemed to work out pretty smoothly.Overall, working with the list of players at SD was a great experience, I think their hard work shows in the site. I was privileged and honored to be a part of it.
For now, have a laugh and enjoy some SD comedy
Note: most of these videos are rated “mature,†so they may not be safe for workplace viewing.
January 19th, 2007 at 8:24 am
Hey Kenny - great work on the player - really slick! I ran across superdeluxe just yesterday after it launched. Funny stuf in there! I can totally see Todd’s design influence in the player too. Great work!
January 19th, 2007 at 9:09 am
Thank you sir. I was definitely happy to have the DOM father make me look good ;).
January 19th, 2007 at 7:55 pm
“DOM father”… nerd alert!
Great work all around.
January 22nd, 2007 at 6:34 pm
Nice work mang!
January 10th, 2008 at 5:40 pm
[...] open the doors first ;).If anyone is interested, I’ll be briefly touching on Adult Swim Fix, SuperDeluxe, and other video projects in my presentation at FITC in [...]
November 12th, 2008 at 6:27 pm
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