Cartoon Network Video goes Flash
It almost seems medieval that Cartoon Network was still using Windows Media for their video delivery platform in this day and time, but they stepped out of the dark ages yesterday. Just like Adult Swim, it was a matter of just encoding all the videos to FLV and switching the playback for their current application. Then “POOF”, they are using Flash video. Now the chains are finally off their wrists and they can start moving forward and push ideas rather than have them constrained. Congrats to my friends at Cartoon, and thanks for letting myself and Dreamsocket do the switch for you!
March 25th, 2008 at 7:04 am
A related post, two weeks back:
http://blog.ctvdigital.net/index.php/2008/03/14/how-many-people-choose-silverlight/
Having an existing library and infrastructure in WMV is a good reason to investigate Microsoft’s in-page video plugin. But they saw that 75% of people who were asked to install Silverlight just left.
jd/adobe
March 25th, 2008 at 7:22 am
John,
In the previous implementation, Cartoon wasn’t using SilverLight. It was good ole WMV player with an abstracted playback, so that it appeared like it was video in Flash. The switch was pretty seamless. To address the topic you mentioned, I plan on writing a post based on decisions around Flash, Silverlight, and Move Networks since I have to answer these questions to CTOs of most of the major media companies on a regular basis.