Project: Adult Swim Interactive Video

The Project

Ghetto Players

Last Friday Adult Swim stepped out of what I consider the “ghetto video” player realm and into something a little more interactive and fit for the web. You see, I believe anyone can throw up a single video or collection of videos on the web, hence the meaning of “ghetto”. There are ways to make the experience better, more fluid, profitable, easier with tools, etc, but at the core you are just ripping a video and throwing it on a site. Don’t get me wrong, this is great and I’m happy for the shift to this medium. I love and want content to continue to be put up in this way. I personally push for it and try to make it happen. However, it ignores the strength of the medium beyond just supplying on demand viewing.

Interactive Video

Enter the concept of interactive video. What does this mean? Well a lot of people are doing variant things with video now, so it could mean different things. Some use video as a highlight element and not the driver of the experience. In my case, video is the content, it tells the story. From a content creator’s perspective you have to go beyond providing just a video view. You have to provide the ability to dig into that story. That experience then becomes a driver beyond just the video’s view. I’ve heard many discussions about how video interlaced with related content should tell a story and implementations that attempt it, but I’ve always walked away feeling empty. I’ve always wanted to put my own stamp on it.

The Struggle

Funny thing is, I’ve had the current AS project idea, design, and implementation in my head for over 3 years (aka Flash6), but never had the approval to do it. This was due to having to convince people that video on the web is a viable thing and that it doesn’t take away from their viewership, but only adds to it.I have had a strategy that I employed this year to overcome this. By slowly introducing video to some companies and helping them understand it, I first used this to get their video out there, then used that to change their technologies, and I’m now using it to open doors for my ideas. I would be lying if I didn’t say that without YouTube scaring the pants off them, they probably would have held tight to their beliefs of protecting and not releasing their content. To that all I can say is, thanks YouTube.

Project Concept

Anyways, enough talk right? What is the concept? Simply, this particular project seeks to take DVD style experiences to the web with a twist. Taking a video (show) and the related content (images, audio, video, or written articles) that would be associated with a DVD, I seeked to merge both into a linear narrative. All of the related content is time coded to the video where the video serves as the linear driver/story teller. As you watch the content, you are given subtle alerts for the associated content, which you can then use to jump to and view. In addition, if you wish to browse those content elements, you can do so, and jump directly to them via a menu. The video is then synced to the content. The point is that you are always looking at content in context. On top of that, your context is never lost. You are never driven completely away from the story and have to dive back to it. The story always exists right there in visual sight. As you move through the application you can shift your focus to what you want to pay attention to and the UI will visually shift around to let you know where you are going. The application is completely dynamic so I can apply it to any linear video that I want.

Thanks and the Future

For this project, I can’t thank my friend Chris enough for letting me run with the idea and providing me with such great input. He started the game, I showed him the ball, and everyone involved rolled it. It has been well received, with my favorite comment being “You just created the Flux capacitor”, to which AS turned to me and said “If you can build the Flux capacitor, I think I can get it in the budget for next year”. With the Flux capacitor in hand, I’d probably end up just going and betting on things like Biff (which could go sour), so for now I’ll stick to moving my vision forward.With all that said, this is a first pass and isn’t fully indicative of everything I have envisioned. To note that, I did the actual development super quick just to have it out there, have people playing with it, and getting feedback. As I’ve said before, I plan to change entertainment as we know it. Yes a big statement, but I have a big vision. The doors are now opening. This is a small piece to a big puzzle I have. As they always say, you haven’t seen anything yet ;).For those who find my ramblings interesting, I encourage you to come by and check out my presentation at the April FITC conference in Toronto, Canada this year . This project is just one of many things that I’m planning to incorporate into it.


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